Kerrville lake gets new name

April 25, 2010 - Kerrville city council has voted on a proposal put forward by councilman Scott Gross to christen the body of water that lies in the heart of downtown Kerrville with a more appealing name.

The popular lake is a result of the Upper Guadalupe River Authority damn, hence it is known as UGRA Lake, pronounced “Ugra Lake.”

“That is only a short way from ‘ugly’ lake,” said Gross, who is also a marketing expert. “We needed a name that presents a more positive image to citizens and visitors.

The area will now be known as “Gross Lake.”